Tweet Cute by Emma Lord – Book Review

Title: Tweet Cute

Author: Emma Lord

Genre/Themes: Contemporary YA, Romance, Rivals to Lovers, Romantic Comedy

Blurb from Goodreads

A fresh, irresistible rom-com from debut author Emma Lord about the chances we take, the paths life can lead us on, and how love can be found in the opposite place you expected.

Meet Pepper, swim team captain, chronic overachiever, and all-around perfectionist. Her family may be falling apart, but their massive fast-food chain is booming ― mainly thanks to Pepper, who is barely managing to juggle real life while secretly running Big League Burger’s massive Twitter account.

Enter Jack, class clown and constant thorn in Pepper’s side. When he isn’t trying to duck out of his obscenely popular twin’s shadow, he’s busy working in his family’s deli. His relationship with the business that holds his future might be love/hate, but when Big League Burger steals his grandma’s iconic grilled cheese recipe, he’ll do whatever it takes to take them down, one tweet at a time.

All’s fair in love and cheese ― that is, until Pepper and Jack’s spat turns into a viral Twitter war. Little do they know, while they’re publicly duking it out with snarky memes and retweet battles, they’re also falling for each other in real life ― on an anonymous chat app Jack built.

As their relationship deepens and their online shenanigans escalate ― people on the internet are shipping them?? ― their battle gets more and more personal, until even these two rivals can’t ignore they were destined for the most unexpected, awkward, all-the-feels romance that neither of them expected.

My Review

I always think there’s a fine line in cutesy love stories of the comedic variety. It’s quite a difficult balance to get to grips with having a very staged and perfect enemies to lovers type romance featuring a story that hits all the expected rom com cues without descending into over the top melodrama.

Tweet Cute sadly for me went too far. It’s such a shame. It started out so well… but gradually it just got less and less believable and the twitter war turned into a vendetta that just generally left me with a bad taste in my mouth.

I suppose I better rewind for a second.

The premise sets up two seeming disparate characters in Pepper and Jack that through circumstances find themselves engaged in a twitter war on behalf of their parents’ businesses.

Pepper is the corporate multi-chain Big League Burger and Jack is the local Girl Cheesing diner…

And the set up is daft. I mean what corporate business has a high schooler take charge of a twitter account? Twitter can be a public relations nightmare and the head of a serious business, ie Pepper’s mum, forces Pepper into sending salty tweets about a smaller business because they have similar menus? Surely it’d be a straight-up case of some kind of trading or copyright infringement rather than the official twitter account getting its knickers in a twist online.

I don’t get it!!!!!!!!!!!!!!

I can to some extent understand the local diner twitter account being run by the teenage son… it just seems more plausible. But a corporate business with an actual person already hired to be in charge of the social media hands over the twitter account to a teenager and then has that teenager forced into being a terrible person online basically?


And yes motivation is given to the reasoning behind Pepper’s mum forcing her daughter and risking this PR nightmare but to me nahhh…

Said motivation was entirely ridiculous and basically brainless AF cos what successful business woman is going to throw caution to the wind as they are trying to promote their brand because of some moronic event from her past?

I realise I’ve talked nothing of the romance between the two teenage leads but that’s because it was all the time pushed to the back of my mind because of the nature of the twitter war. I just couldn’t believe it. I don’t know… could it happen? It just seems like a lawsuit waiting to happen for me and I didn’t buy it.

So all of that detracted from what could have been a very cute love story. I enjoyed the journey that Pepper and Jack went on. I liked how they were both dealing with different parental expectations and how that impacted them. I was a big fan of getting to see each of their points of view because we truly could get into the minds of the characters and see how so much of each of their outwardly appearances was just them fronting in an attempt to conjure an image of having their stuff together… when really they were a great mess of self doubt behind it all.

So there was some really good stuff. I could have loved this book. Really could have!

But the damn twitter spat just detracted too much from the romance for me.

If the twitter spat had been smaller businesses or school related or…

I don’t know.

Just not a big freaking corporate company.

Like surely Pepper’s mum had advisors or just generally other management staff that would have knocked some sense into her? To me when the Pepper’s mum’s backstory was revealed (and throughout the novel really) that it just crapped all over the image of successful women. Apparently a woman couldn’t be successful and not get irrationally emotional….


I am just tired of the crazed irrational woman trope…. like why wasn’t Jack’s dad shown to be batshit???? No he was cool…he fell in love with someone else and broke Pepper’s mum’s heart so much that she risked the public image of her business over him……….. But he was allowed to be calm and rational about her……………………….. *eye roll*


It’s all a lol isn’t it. The whole USP of this book is the twitter war and sadly it is the book’s undoing.

It’s a shame. Because there was also a cute You’ve Got Mail style aspect to the storyline that I totally loved. Both Pepper and Jack used this app called Weazel to chat throughout the book….but the key point there is that neither of them knew that they were actually talking to the other person because it was all fake names and aliases and such, and wow do I love the idea of falling for your enemy when you don’t know it’s them!

AHHHH THIS BOOK COULD HAVE BEEN GREAT! How many times have I said that now… *sigh*

But that petty twitter ridiculousness…

I can’t get past it can I.

Oh glad I’m done with it really.

My Socials

15 thoughts on “Tweet Cute by Emma Lord – Book Review

  1. First of all, I did enjoy your review, second I just read Lauren’s comment, burst out laughing, and now I’ve forgotten all the points I wanted to make 😂😂😂
    Now that’s collected myself… I SO agree with you. I HATED the whole ordeal where Pepper’s mom was forcing her into this Twitter war, like WHY?!? It felt so STUPID!
    Then it’s reveal, like over halfway through the book that Pepper and Jack’s parents have history, I was like HUH?! What is happening, did I miss something?! THEN we find out at the end that it was because he broke her heart, stole her designs (which RUDE) but then for her to act like that UGH!

    I did end up rating it 3 stars because like you mentioned I did like the relationship that Pepper and Jack formed, I thought it was really cute and organic, and I also really liked how Pepper and Pooja became friends too, I thought that was sweet. And the whole baking and blogging thing hit home with me since I like to do both, so I enjoyed that aspect too. Everything else was trash.

    Liked by 1 person

    1. YES! Thank you! The twitter war was beyond moronic. There were so many other angles that the author could’ve used to create a Twitter war but this…. LOL NO! And the bitter woman (pepper’s mum) getting back at the man (jack’s dad) for being a jerk but he was shown not to be a jerk and just a good family man….. CANNOT COPE! Enraged I was Meghan. ENRAGED! My deliciously cute read ruined by dumping all over strong women and reducing them to hysterical stereotypes because of an ex. I did not sign up for the *cute* version of fatal attraction 🙄🙄🙄🙄😂😂😂😂

      Liked by 1 person

      1. OH HA! I feel your enragement through my laptop!!! 🔥
        Yeah, the whole “we used to date” thing that felt thrown in there for I don’t even know what purpose because bleh. It was the worst storyline… the fact that we the reader didn’t even know they knew each other until close to the end was dumb. MEH! Then to base a Twitter war on top of it all, it was all so MEH. I hate when adults act like children, it bothers me.

        Liked by 1 person

  2. I love how passionately you DO NOT like this book. I haven’t read it and tbh I probably won’t now. I can see exactly how frustrating the whole thing could be….and I don’t have time for that. Thanks for saving a mess of time and curse words on this one xx

    Liked by 1 person

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