Blurb from Goodreads
A fresh, irresistible rom-com from debut author Emma Lord about the chances we take, the paths life can lead us on, and how love can be found in the opposite place you expected.
Meet Pepper, swim team captain, chronic overachiever, and all-around perfectionist. Her family may be falling apart, but their massive fast-food chain is booming ― mainly thanks to Pepper, who is barely managing to juggle real life while secretly running Big League Burger’s massive Twitter account.
Enter Jack, class clown and constant thorn in Pepper’s side. When he isn’t trying to duck out of his obscenely popular twin’s shadow, he’s busy working in his family’s deli. His relationship with the business that holds his future might be love/hate, but when Big League Burger steals his grandma’s iconic grilled cheese recipe, he’ll do whatever it takes to take them down, one tweet at a time.
All’s fair in love and cheese ― that is, until Pepper and Jack’s spat turns into a viral Twitter war. Little do they know, while they’re publicly duking it out with snarky memes and retweet battles, they’re also falling for each other in real life ― on an anonymous chat app Jack built.
As their relationship deepens and their online shenanigans escalate ― people on the internet are shipping them?? ― their battle gets more and more personal, until even these two rivals can’t ignore they were destined for the most unexpected, awkward, all-the-feels romance that neither of them expected.
I always think there’s a fine line in cutesy love stories of the comedic variety. It’s quite a difficult balance to get to grips with having a very staged and perfect enemies to lovers type romance featuring a story that hits all the expected rom com cues without descending into over the top melodrama.
Tweet Cute sadly for me went too far. It’s such a shame. It started out so well… but gradually it just got less and less believable and the twitter war turned into a vendetta that just generally left me with a bad taste in my mouth.
I suppose I better rewind for a second.
The premise sets up two seeming disparate characters in Pepper and Jack that through circumstances find themselves engaged in a twitter war on behalf of their parents’ businesses.
Pepper is the corporate multi-chain Big League Burger and Jack is the local Girl Cheesing diner…
And the set up is daft. I mean what corporate business has a high schooler take charge of a twitter account? Twitter can be a public relations nightmare and the head of a serious business, ie Pepper’s mum, forces Pepper into sending salty tweets about a smaller business because they have similar menus? Surely it’d be a straight-up case of some kind of trading or copyright infringement rather than the official twitter account getting its knickers in a twist online.
I don’t get it!!!!!!!!!!!!!!
I can to some extent understand the local diner twitter account being run by the teenage son… it just seems more plausible. But a corporate business with an actual person already hired to be in charge of the social media hands over the twitter account to a teenager and then has that teenager forced into being a dick online basically?
And yes motivation is given to the reasoning behind Pepper’s mum forcing her daughter and risking this PR nightmare but to me nahhh…
Said motivation was entirely ridiculous and basically dumb AF cos what successful business woman is going to throw caution to the wind as they are trying to promote their brand because of some moronic event from her past?
I realise I’ve talked nothing of the romance between the two teenage leads but that’s because it was all the time pushed to the back of my mind because of the nature of the twitter war. I just couldn’t believe it. I don’t know… could it happen? It just seems like a lawsuit waiting to happen for me and I didn’t buy it.
So all of that detracted from what could have been a very cute love story. I enjoyed the journey that Pepper and Jack went on. I liked how they were both dealing with different parental expectations and how that impacted them. I was a big fan of getting to see each of their points of view because we truly could get into the minds of the characters and see how so much of each of their outwardly appearances was just them fronting in an attempt to conjure an image of having their stuff together… when really they were a great mess of self doubt behind it all.
So there was some really good stuff. I could have loved this book. Really could have!
But the damn twitter spat just detracted too much from the romance for me.
If the twitter spat had been smaller businesses or school related or…
I don’t know.
Just not a big freaking corporate company.
Like surely Pepper’s mum had advisors or just generally other management staff that would have knocked some sense into her? To me when the Pepper’s mum’s backstory was revealed (and throughout the novel really) that it just crapped all over the image of successful women. Apparently a woman couldn’t be successful and not get irrationally emotional….
I am just tired of the crazed irrational woman trope…. like why wasn’t Jack’s dad shown to be batshit???? No he was cool…he fell in love with someone else and broke Pepper’s mum’s heart so much that she risked the public image of her business over him……….. But he was allowed to be calm and rational about her……………………….. *eye roll*
END SPOILER ALERT
It’s all a lol isn’t it. The whole USP of this book is the twitter war and sadly it is the book’s undoing.
It’s a shame. Because there was also a cute You’ve Got Mail style aspect to the storyline that I totally loved. Both Pepper and Jack used this app called Weazel to chat throughout the book….but the key point there is that neither of them knew that they were actually talking to the other person because it was all fake names and aliases and such, and wow do I love the idea of falling for your enemy when you don’t know it’s them!
AHHHH THIS BOOK COULD HAVE BEEN GREAT! How many times have I said that now… *sigh*
But that petty twitter ridiculousness…
I can’t get past it can I.
Oh two stars and glad I’m done with it really.